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Andria Falcon

Founder / Lead Stylist

Andria Falcon

Founder / Lead Stylist

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Andria's career in hairdressing began 21 years ago, in Dallas, TX, at Toni & Guy's first U.S. Academy, where she was their second graduate. Andria developed her strong foundation for creativity and precision hair cutting in her 9 year career with Toni & Guy where she trained and worked directly with the late Guy Mascolo and the world famous Toni & Guy team. A born leader, Andria has a strong salon history and managed two multi-million dollar salons including Toni & Guy and Architects & Heroes of San Francisco, CA. Continually a mover and a shaker in the industry, Andria founded Sonoma County's first "green" salon with her husband John in 2010. The duo created the salon for Sonoma County to have a toxic free environment with high end luxury service and haircare. Andria is the lead educator and inspiration for Novo. Some of Andria's clients include San Francisco's ABC Channel 7 Anchor Carolyn Johnson, Chico's CBS 12 Anchor Kira Klapper, award winner Rita Moreno, recording artists The Donna's, Bratmobile, Static People,

John Falcon

Founder / Master Stylist

John Falcon

Founder / Master Stylist

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John is a senior stylist with 7 years experience in hair dressing. John's educational leaders are the trend setters and movers and shakers in the industry. John studied his foundations in hairdressing under his business partner, Andria Falcon. He has taken multiple classes in the methodology of Toni & Guy and has extensive knowledge and friendships with the late Horst Rechelbacher, the Aveda and Intelligent Nutrients creator who has shown us how using healthy hair care products can make us feel beautiful from the inside out. John has most recently been trained under Deb Monti and is a trained hair extension specialist.

The result of his educational influences is a modern, carefree style that leaves you feeling refreshed. John specializes in men's and women's hair cuts and now is sharing how amazing hair extensions can be.

"Hair is this amazing thing. it can be so transformative. I want to find out what your hair can be".

Leticia Ontiveros

Special Event Stylist & Makeup Artist

Leticia Ontiveros

Special Event Stylist & Makeup Artist

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Leticia Ontiveros - brings the finest in nail and waxing services in the privacy of the nail room of Salon Novo. She has over 25 years in the spa and beauty industry. She is a licensed Cosmetologist specializing in personalized luxurious beauty care and has worked and trained in Los Angeles, San Francisco, and some of the top spas in Sonoma Valley. Leticia is an expert in Natural Nail Care Technology, Reflexologist, Waxing, Hair Styling, and Make-up Artistry. Her extensive professional training includes and The Westmore Academy Makeup andbridal hair styling, Sebastian International makeup, Eva's Esthetics, The Nicholas Academy Advance Haircutting Techniques, Martin Parsons Hairstyling, L'Oreal International, Sundari Skincare. She also trained with the Coaches Training Institute as a Lifestyle Coach.

Her philosophy about beauty care is simple; "true beauty starts from within". She has a strong desire in helping busy clients not only look good, but also to feel good on the inside. She is a self-care advocate. She believes that by taking some personal time for self-care we can be more

Sofia Palumbo

Master Stylist

Sofia Palumbo

Master Stylist

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A top-rated Bay Area stylist, Sofia's cuts include long-layered, short funky, precise lines or shaggy chunky cutting, and the latest on-trend styles. A Master colorist, Sofia specializes in highlighting and toning and low-lites with great, complex dimension.

With a style that stands the test of time, so too must your hair. Offering fortifying treatments, to customize your look without compromising your hair's health.

"I've been a professional hairstylist for over 15 years serving clients in San Francisco and Sonoma, California. I live close to where I work so I feel part of the community and I love taking care of my regular clients. My style services are tailored to your needs, lifestyle, maintenance and suitability."

Emily McKeever

Stylist

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Emily comes to us from San Francisco with a cumulative 20 years of styling and haircutting experience. She is Vidal Sassoon, Bumble and Bumble, and Sebastian-trained. Razor cuts from long layers to pixie and men's razor cuts are a specialty. She also has a slight obsession with precision bobs.

Her main reason for being with us every Friday is to spread her talent and love for special events styling, blowouts, and retro styling. Whether for a wedding, wine, garden, or graduation party, Emily will work with you to craft the perfect dressed-down, updo, crown braid or loose waves to suit your event. If you have a themes wedding or party that requires a period-appropriate Veronica Lake style or perhaps something retro with a modern twist, Emily will work with whatever inspires you.

Fridays only: appointments from 11am to 7pm

June Herder

Stylist

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Specializing in hair-cutting and coloring with over 25 years of experience.